![]() These third-party apps are vetted by Hello Alfred and integrated into the mobile and web apps, which enables a seamless experience for the customer and drives additional usage for the partner app. Your Alfred will complete requested tasks through the use of third-party service providing apps, such as Instacart, Handy, TaskRabbit and others in order to complete the requested tasks. These tasks are requested by the customer via a schedule that they create for their Alfred, or through a specific request using the mobile or web app. The company has employed a subscription model where the customer pays $99 per month in exchange for a dedicated house manager, your “Alfred”, who makes two trips to your home per week to pick up tasks to be completed, drop off completed tasks, and perform a variety of household chores. People who enjoy having or subscribing to a new, novel item or service.People who see a well-managed and organized home as a central part of their life, yet are unable to achieve this standard on their own.This target customer is further segmented into two major parts: Hello Alfred has identified their target customer as mid- to high-earning (making over $75k per year) professionals, working long hours, and living in high-density urban areas. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists ![]() The company was founded and launched in Boston in 2013 by two Harvard Business School students, Marcela Sapone and Jessica Beck, and has subsequently launched in New York City, with near-term plans to put its $12.5 million of Series A venture money to use by expanding into San Francisco, Los Angeles, and Washington, D.C. The service is one of the first out of the gate in what those in the know are calling the “On Demand Economy 2.0”, with a vision to “Automate the on-demand economy”. ![]() Hello Alfred, or Alfred (nailing down the exact name of the service rather than the company is a rather daunting task probably not a good thing for name recognition), is an on-demand, $99/month service that provides customers with an assigned personal butler, called an “Alfred”, who coordinates and performs your weekly chores through the use of participating and integrated on-demand apps. Are you a city dweller who works long hours only to find yourself returning home at the end of the day only to be greeted by an increasing state of disarray, clutter, and an empty fridge? If you answered yes to these questions, live in Boston or NYC, and make more than $75-ish thousand a year (the current target market), then Hello Alfred is anxiously waiting to help make your life considerably more convenient, that is, if they stay in business long enough to do so.
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